Why Millets?

They’re the grain that makes you grin…

A group shot of all three variants of Joyfull Millets crunchy muesli cereal. First a purple pack, Fruit and nut millet muesli. In the middle, a green pack, Honey and nut millet muesli. To its right, an orange pack, Choco and nut millet muesli
An image of a healthy millet flake


Every spoonful of crunch leaves you smiling inside and out! Joyfull Millets is the first cereal to bring this super-grain back to the modern breakfast table.

An illustration of a yellow bowl


The new ancient grain on the block, millets are a source of calcium and iron and gluten free, making them good for your body and soul.

An orange illustration of a the healthiest millet plant


Millets grow where other crops cannot which helps improve the livelihoods of farmers and the local communities where they grow making millets are good for the people who eat them, and the people who grow them. So good, in fact, that the UN declared 2023 the ‘Year of the Millet’.

A blue and green illustration of the world


Millets have been around for 4000 years and need less water to grow than most grains even thriving in poor soils and drought conditions – making them the perfect sustainable breakfast.

A picture of a blond woman wearing a lilac t-shirt and a cream cardigan. She is smiling and is pouring Joyfull Millets made with Muesli with one hand into a white bowl. In fron to fhte bowl there is a pink mug

*Iron contributes to normal energy yielding metabolism and calcium contributes to normal function of digestive enzyme, when part of a healthy diet and lifestyle

An image of a spoon holding Joyfull Fruit and nut muesly. The background is a purple circle with millet flakes floating around it


Millets have been around for over 4000 thousand of years providing benefits for you, the farmers and the planet…

Joy for you:

Millets are a source of calcium and iron. This mighty ancient grain packs a natural nutritional crunch.Millets help to keep you going until lunchtime thanks to being a slow releasing energy source.

Joy for the farmer:

Millets Enhance livelihoods as a source of income and are integral to keep ancestral traditions, protecting rich cultural expression of farming communities by making millets relevant again. They even help to create jobs in communities through innovative schemes made by millets.

A picture of a millet farmer. Her is wearing a green stripped shirt and is standing in front of a field of millet plants. He is holding Joyfull Fruit and nut crunchy muesli on his hands and smiling widely
A close up picture of a healthy millets plant. The background is out of focus but you can distinguish more millet plants

Joy for the Planet :

Millets are climate resilient, more resilient to climate change than other cereal grains, surviving high heats and drought.Millets can also grow in poor soil and require little or no fertilizer or pesticides and also need 10x less water to grow than other grains.


So there you have it, a crunchy breakfast cereal that is both healthy and delicious, delivering natural tasty nourishment to your soul and your bowl.


Got More Questions?

Want to find out more – we hope you do. We’re always happy to talk about millets. Check out our FAQ about millets and more here….